Philosophy & Commitment
Our Philosophy
Progressive
We aim to bring fresh, new ideas for the modern consumer by shedding light through our products, serving as a resolution to the everyday challenges that are not highlighted enough in our society.
Functional
Our products are designed and created with the underlying principle of “form follows function” to ensure that they carry a balance of function, practicality and aesthetics, where neither is compromised.
Human
Each product we put forth is created with the “human touch”, making them relatable to the daily struggles that the consumer may be facing. This serves as a foundation to build a strong, tight-knit community where one can feel heard, and is never alone.
Simple
As reflected in our product designs and colour offerings, we aim to provide sustainable solutions that transcends time while staying within an affordable price range. These include timeless articles that you can use at any point in life.
Our Commitment
As a team, we commit ourselves to:
1. Put Our Customers First – We value human touch and connections, and this is reflected in the “human” philosophy of our brand. Therefore, there is no doubt that we put customers first. Every product we launch stems from lifestyle challenges from a consumer standpoint. Your feedback and experience is imperative to us as we would like to grow with you.
2. Form a Supportive, All-Inclusive Community – With our team consisting of individuals of different walks of life, we know the insides and outs of the challenges one may face no matter the age, gender or status. Therefore, we take the opportunity through our products to shed light towards issues that are not highlighted enough in society. We aim to build a community that one can count on, without feeling alone.
3. Move Towards A More Sustainable Brand – Our brand is determined to contribute towards a sustainable lifestyle for our consumers. We recognise that achieving sustainability is a marathon, not a sprint. As such, we endeavour to be sustainable in ways that we are able to at the given circumstances and time. As reflected in the store, the first step is to have designs that are timeless and versatile. Each product is designed with the objective to provide the consumer with a pool of possibilities to style and utilise in different ways without being dated over time.